Introducing Berry's digital marketing newsletter - the Global Marketing team will be providing regular communications, with actionable insights to using berryglobal.com to drive your team’s business objectives. The website team is continuously working on a variety of projects, and we will be providing incremental updates of these throughout the year.

90 Days Content Update: In the News

In the last 90 days we have published 35 articles, our most visited articles were:

Kraft Heinz Introduces First Fully Recyclable Ketchup Cap with help from Berry Global
Berry’s Reusable Container Offers the Ideal Refill Solution

Berry Launches Breakthrough Technology in Cling Film, Providing a Certified Recyclable Alternative to PVC Films

We have seen the traffic to the news section grow overall by 36%.

News and Insights content enables interlinking opportunities to drive our users into the catalogue, in the same time period we have also seen:

+36% in traffic to the news section
+14% in traffic in the product section
+43% in PDF downloads
+29% in contact us submissions
+43% in samples added

*Data period: last 90 days v previous period last year.

The data shows that our efforts are growing visitors, engagement and also conversion into contact submissions and sample requests. Please send your content submissions to the global marketing team for inclusion in Berry's omni channel marketing plans.

Shout out to the CPI teams for the highest level of submissions. Flexibles have also made an impact with several key releases over the past 90 days securing them third place in the most visited product news articles.

 

Submit your Smart Flow request

Sustainability Leadership

Do your customers request sustainable supplier information? Our Impact 2025 reporting is now public on berryglobal.com.

The sustainability strategy section has been revised to showcase in more detail our strategic approach across 13 key issues in line with our annual sustainability reporting structure. This creates transparency for our stakeholders, enables more opportunities for ESG ratings and organic search visibility around core sustainability topics.

Since the update in our ESG section we have seen:

+41% increase in sessions
+55% increase in engagement

We leverage our content and keyword mapping to increase Berry ranking on key sustainability issues. There are over 100 keywords we are aiming to rank for Berry Global. We will use these words in any of your news & insights articles to help customers find your content!

 

Review ESG pages

Website Resources and Updates

Content Management: Training Video Series

A new library of training resources has been created to support product catalogue editors. There are a range of topics which provide training about how to make various edit’s and explains the relationship between the Webpac system and the Berry Global website. Resources are available on the Berry Global Intranet.

View video resources

User Experience: Accessibility

Substantial code-based changes have been made to the structure of the website to improve accessibility for users. This is essential for supporting our company position as an inclusive employer, adheres to legal compliance, and improves our ranking abilities from an organic SEO perspective.

Explore website accessibility

Meet the Digital Team

Our team is available to help work with your business to develop, plan and implement strategic tactics to help you achieve your lead generation goals.

Katherine McEwing - Website Development & Operations Manager:
* Boost search visibility for your strategically aligned products
* Facilitate customer centered UX improvements on berryglobal.com

Chaimae Amanallah - Digital Marketing Graduate
* Explore the voice of the customer with customer journey mapping
* Assist with website support & execute your content submissions

Julie Kleist - E-mail Lead Generation Strategist:
* Assist in building out divisional customer lists
* Identify content to engage customers between sales conversations
* Leverage customer insights to create drag & drop corporate messaged HubSpot components

Katie Chamberlain - Social Media Strategist:
* Assist with social advocacy growth
* Engage value chain partners on social media through Customer Collaborations focused on sustainability, capabilities, and innovation
* Collaborate with employees to boost lead generation posts to attract qualified leads